Grandpa Gui Tea Packaging by Jinxin Liu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Grandpa Gui PRIMARY FUNCTION: Tea Packaging INSPIRATION: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics. OPERATION / FLOW / INTERACTION: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique. PROJECT DURATION AND LOCATION: The project started in December 2023 in Nanning and finished in August 2024 in Nanning. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 270 mm x Depth 100 mm x Height 95 mm TAGS: Packaging, Tea, Chinese Culture, Women, Herbs RESEARCH ABSTRACT: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing. CHALLENGE: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors. ADDED DATE: 2024-12-26 08:03:54 TEAM MEMBERS (1) : Designer: Jinxin Liu IMAGE CREDITS: Image #1: Photographer Simin Wang, Jinxin Liu Image #2: Photographer Simin Wang, Jinxin Liu Image #3: Photographer Simin Wang, Jinxin Liu Image #4: Photographer Simin Wang, Jinxin Liu Image #5: Photographer Simin Wang, Jinxin Liu |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Grandpa Gui PROFILE: Grandpa Gui is a local brand from Guangxi, which is abbreviated as "Gui" in Chinese. This region is known as the land of longevity, with many centenarians, hence the name "Grandpa Gui." We continuously explore traditional health preservation practices. |
| AWARD DETAILS | |
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Grandpa Gui Tea Packaging by Jinxin Liu is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Jinxin Liu for design Grandpa Gui here.· Press Members: Login or Register to request an exclusive interview with Jinxin Liu. · Click here to register inorder to view the profile and other works by Jinxin Liu. |
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