The limited-edition packaging was designed to capture the lively essence of celebrations and social gatherings. Vibrant colors and dynamic patterns were used to reflect the product's festive nature, creating a visual experience that attracts attention on the shelf. To enhance the consumer's connection with the product, innovative scented ink was incorporated, adding a sensory dimension that extends beyond the visual. This combination of striking aesthetics and multi-sensory appeal ensures the packaging not only stands out but also resonates emotionally with consumers.

They are an interdisciplinary creative duo working between New York and Shanghai, with experience across global markets. Their collaboration brings together expressive illustration and strategic design thinking. Yiqi is an illustration artist specializing in visual storytelling, while Zona is a visual artist working across brand identity and multi-sensory experience design. Together, they explore cross-cultural aesthetics and concept-led approaches to connect people with ideas. Their practice spans commercial, cultural, and independent contexts, focusing on meaningful communication that resonates across disciplines and audiences.

Brown Brothers is a family-owned Australian wine company with a rich history dating back to 1889. The company is known for its innovative approach to winemaking, blending tradition with cutting-edge techniques to create a diverse portfolio of wines. Based in Milawa, Victoria, Brown Brothers is part of the Australian First Families of Wine, reflecting its commitment to quality and heritage. Over the years, the brand has become synonymous with experimentation, offering unique wine styles that cater to a wide range of palates. Brown Brothers remains dedicated to sustainability and continues to innovate in the world of winemaking, while maintaining strong ties to its family values and roots in the Australian wine industry.