To reflect the client's personality, they used the client's hand and daikon radish seeds as motifs in the logo. The green paper on the lid represents a daikon leaf. The colors and strength of the vegetable are expressed through fine dotted patterns that evoke texture and depth. To highlight the whiteness of the daikon, they minimized the label design, allowing the vegetable to stand out. The green paper covering the lid serves as packaging and a letter of appreciation to the consumer on the reverse side, reinforcing the connection between the product and the customer experience.

Kuuché Design is a design studio that bridges local culture and creative expression. Based in Ehime, Japan, they explore ways to convey a place’s identity through branding, packaging, and visual storytelling. The studio regularly hosts workshops and engages with community projects, aiming to empower small businesses and celebrate the unique resources of rural regions. With a focus on quiet yet impactful design, Kuuché Design turns invisible values into visible form.

Hagata Farm is located in Niihama City, Ehime Prefecture, where it produces a wide range of vegetables, including carrots, eggplants, potatoes, and bell peppers. The farm maintains a strong connection to the local community by teaching children the importance of food through hands-on experiences in the fields. These activities help the younger generation understand the origins of their food and its significance. Hagata Farm also contributes to the community by creating sunflower fields, which bring people together and uplift the local area. Their efforts focus on both farming and enriching the community.