Hagata Farm Pickles Packaging by Kikumi Yoshida |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hagata Farm Pickles PRIMARY FUNCTION: Packaging INSPIRATION: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots. OPERATION / FLOW / INTERACTION: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away. PROJECT DURATION AND LOCATION: The project started in 2022 in Niihama City, Ehime Prefecture. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 80 mm,Depth 80 mm,Height 75 mm TAGS: Package design , pickles , farmers , Japanese food RESEARCH ABSTRACT: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner. CHALLENGE: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design. ADDED DATE: 2024-09-29 10:54:46 TEAM MEMBERS (1) : IMAGE CREDITS: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022. #2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022. #3: Designer Kikumi Yoshida, Kuuche design, 2022. #4: Designer Kikumi Yoshida, Kuuche design, 2022. #5: Designer Kikumi Yoshida, Kuuche design, 2022. Writer Tomomi Takada,Video production Hiroshi Minao |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hagata Farm PROFILE: Hagata Farm is located in Niihama City, Ehime Prefecture, where it produces a wide range of vegetables, including carrots, eggplants, potatoes, and bell peppers. The farm maintains a strong connection to the local community by teaching children the importance of food through hands-on experiences in the fields. These activities help the younger generation understand the origins of their food and its significance. Hagata Farm also contributes to the community by creating sunflower fields, which bring people together and uplift the local area. Their efforts focus on both farming and enriching the community. |
| AWARD DETAILS | |
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Hagata Farm Pickles Packaging by Kikumi Yoshida is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Kikumi Yoshida for design Hagata Farm Pickles here.· Press Members: Login or Register to request an exclusive interview with Kikumi Yoshida. · Click here to register inorder to view the profile and other works by Kikumi Yoshida. |
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