Final visual outcome is reached by taking a symbol and turning it into a question mark by placing it on a smaller square below (an extracted 1/4 piece of a big square above it) and putting it on a tipping point while remaining in balance, creating a visual sensation of tension with a minimal rearrangement of elements. What Next logo, as well as the name, are in a way an oxymoron, a question and an answer both at once, creating friction. On its own, logo-sign is a simple, deliberate imperfection and a straight-forward communication vessel, striving to create a lot with little effort invested.

In design practice for 20+yrs as a cross-disciplinary multi-specialist. Experiencing diverse projects caused a spill-over of skills and thinking methods, gave a wider perspective and resulted with a holistic approach. With that base, developed Zero Design philosophy. Interested in visual storytelling or Narrative Design in all its forms, into cutting-edge technologies from a perspective of using them as a tool in addressing deeper emotional needs of advanced users, marrying them to softer, more profound values. Focused on issues of branding, micro-branding, self-branding, etc. in contemporary and future societies. Since 2007, concurrently with design practice, teaching design in academia.

Creative collective from Hong Kong, specialized in Branding Design and Visual Communication, and in Product Design.