What Next Brand Identity by Marko Stanojevic |
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| DESIGN DETAILS | |||||
| DESIGN NAME: What Next PRIMARY FUNCTION: Brand Identity INSPIRATION: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: Designed in late 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further. SPECIFICATIONS / TECHNICAL PROPERTIES: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms. TAGS: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design RESEARCH ABSTRACT: Analysis of peer institutions and companies. CHALLENGE: Breathing life into a business consultancy and giving it an emotional layer. ADDED DATE: 2024-09-29 04:19:45 TEAM MEMBERS (1) : Marko Stanojevic IMAGE CREDITS: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam. |
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| Visit the following page to learn more: https://bit.ly/3zDzreO | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Zero Bureau PROFILE: Creative collective from Hong Kong, specialized in Branding Design and Visual Communication, and in Product Design. |
| AWARD DETAILS | |
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What Next Brand Identity by Marko Stanojevic is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Marko Stanojevic for design What Next here.· Press Members: Login or Register to request an exclusive interview with Marko Stanojevic. · Click here to register inorder to view the profile and other works by Marko Stanojevic. |
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