This Chinese Baijiu packaging embodies the philosophy of harmony between strength and gentleness. Through innovative design, it transforms the traditional rustic image of Jiang flavour Baijiu, offering a new drinking experience. The waterdrop shape of the bottle symbolizes the fusion of grain and water into fine Baijiu, reflecting the arduous brewing process. By integrating traditional Chinese craftsmanship, it combines metal and ceramic, achieving a harmonious balance of strength and gentleness, making it both a vessel for Baijiu and an art collection.
Zhang Jie, male, graduated from Chengdu Fine Arts Institute of Sichuan Light Chemical Technology University. He has his own unique views on design and understands the beauty of design. Working in packaging design for more than 10 years, he has served as the chief designer of a liquor company, the product design project director of a cosmetics company and the product design director of an independent studio.
Jie Zhang (male) He graduated from Chengdu Fine Arts Institute of Sichuan Light Chemical Engineering University Engaged in packaging design for more than 10 years, served as the chief designer of liquor companies/product design project director of cosmetics companies/product design director of independent studios