The Concierge at Seoul Auction redefines luxury retail through a minimalist space within a space concept. Seamlessly integrated into the gallery like lobby, it offers a serene, sophisticated environment where simplicity enhances the viewing experience. A large glass door and expansive window balance openness and discretion, while carefully placed artwork and floating shelves subtly guide visitors. By embracing the beauty of blank space, The Concierge elevates the perception of luxury, allowing the products to take center stage.

Julia Lee is the director of Fran&Co, an interior design firm located in Seoul, Korea. Born in Korea, Julia graduated from the California College of the Arts in San Francisco, where she immersed herself in a city that beautifully intertwines nature, architecture, and art. This vibrant environment deepened her understanding of how space influences daily life and allowed her to appreciate the transformative power of design. Fran&Co specializes in creating functional and sustainable spaces that cater to the diverse needs of clients across various sectors. Julia’s innovative design strategies focus on artistic expression, multisensory experiences, and human-centered design.

Seoul Auction is a leading auction house in South Korea, specializing in fine art, antiques, and collectibles. The firm connects local and international artists with collectors, offering a diverse range of works. Seoul Auction provides services including appraisals and private sales. The organization also hosts exhibitions and educational programs to enhance community engagement with art.