Seoul Auction The Concierge Interior Design by Hyunju Julia Lee |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Seoul Auction The Concierge PRIMARY FUNCTION: Interior Design INSPIRATION: The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space. OPERATION / FLOW / INTERACTION: The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them. PROJECT DURATION AND LOCATION: This project started in May 1 and finished in June 3, in Seoul, Korea. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact. SPECIFICATIONS / TECHNICAL PROPERTIES: The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic. TAGS: MinimalistInteriorDe RESEARCH ABSTRACT: An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork. CHALLENGE: One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly. ADDED DATE: 2024-09-25 08:57:50 TEAM MEMBERS (1) : Designer: Hyunju Julia Lee IMAGE CREDITS: Photographer: Teo |
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| Visit the following page to learn more: https://www.frannco.com | |||||
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NAME: Seoul Auction PROFILE: Seoul Auction is a leading auction house in South Korea, specializing in fine art, antiques, and collectibles. The firm connects local and international artists with collectors, offering a diverse range of works. Seoul Auction provides services including appraisals and private sales. The organization also hosts exhibitions and educational programs to enhance community engagement with art. |
| AWARD DETAILS | |
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Seoul Auction The Concierge Interior Design by Hyunju Julia Lee is Winner in Interior Space and Exhibition Design Category, 2024 - 2025.· Read the interview with designer Hyunju Julia Lee for design Seoul Auction The Concierge here.· Press Members: Login or Register to request an exclusive interview with Hyunju Julia Lee. · Click here to register inorder to view the profile and other works by Hyunju Julia Lee. |
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