Lusso aims to meet the demands of consumers seeking natural relaxation and comfort even in modern, urban environments, creating a distinction from competitors through its space design and philosophy. In the heart of Seoul's skyscraper district, Cafe Russo offers a serene escape with a cup of coffee, made possible by its natural materials and design. The natural materials used in the finishes develop unique hues over time, and as they are touched by human hands, they gracefully reflect the passage of time in their own distinctive ways.

Design can be defined as a culture that goes beyond the pursuit of external beauty, a concept that is not unfamiliar, as it is something many people discuss and resonate with. For 21gram, design is not defined by temporal divisions such as past or present, but by the historical discoveries and humanistic records embedded in places and cultures. 21gram is a design group made up of individuals with diverse personalities, all of whom are more interested in the culture experienced through the senses than in the form or concept of objects, evolving through opinions and discussions. Design is the process and result of the intersection of our perspectives and aesthetic opinions.

Design can be defined as a culture beyond seeking outward beauty, and this is something many people discuss and sympathize with, so it is not unfamiliar. 21GRAM, which is interested in culture, values the historical discoveries and humanities records of places and cultures, rather than design as an expression of concepts by past or present time divisions. 21GRAM is a design group that is interested in the culture felt by human touch rather than the form or concept of things, and grows with the opinions and discussions of people with various personalities. For 21GRAM, design is an eye that intersects our views, conversations, and aesthetic opinions.