Lusso Cafe by 21 Gram Co,.Ltd. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lusso PRIMARY FUNCTION: Cafe INSPIRATION: The name "Lusso" is inspired by Jean-Jacques Rousseau, the French Romantic philosopher and coffee enthusiast known for his quest for awakening and change. Lusso seeks to avoid excessive modernity and urbanity, aiming instead to offer a natural and comfortable atmosphere. Time changes many things, adding depth to materials. While some changes can degrade and render objects unusable, others deepen over time, enhancing their richness and character. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In the heart of Seoul's skyscraper district, Cafe Lusso offers a serene escape with a cup of coffee, made possible by its natural materials and design. Small gardens scattered among the seating areas allow weary eyes and minds from city life to pause for a while. The natural materials used in the finishes develop unique hues over time, and as they are touched by human hands, they gracefully reflect the passage of time in their own distinctive ways. OPERATION / FLOW / INTERACTION: Lusso aims to meet the demands of consumers seeking natural relaxation and comfort even in modern, urban environments, creating a distinction from competitors through its space design and philosophy. Harmony of Nature and Modernity: Lusso creates a unique space by harmonizing modernity with natural elements. This strategic approach provides customers with a comfortable experience and reflects a commitment to sustainability through the use of eco-friendly materials. Interaction between Space and Customers: Lusso's space design fosters an environment where customers can naturally converse and connect. Cozy seating and small gardens encourage dialogue and social interaction centered around coffee. The space is designed to allow customers to engage in various ways, such as relaxing in the gardens or choosing from different seating arrangements. The natural elements in the space also offer psychological comfort, promoting positive interactions. PROJECT DURATION AND LOCATION: Cafe Lusso is located in Mapo-gu, Seoul, Korea. The project started in December 2023, and the interior work was completed in March 2024. The cafe has been operational since the construction was finished. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Lusso's challenge was to harmonize Eastern moods with modernity. The goal was to blend natural elements and Eastern sensibilities within a contemporary urban setting to create a unique space. The design of Lusso uses wood and stone to convey an Eastern and nature-friendly atmosphere, while the small gardens offer a modern reinterpretation of traditional Eastern gardens. Meanwhile, metal and sleek designs maintain a connection to the urban environment. By carefully balancing these elements, Lusso provides customers with both natural tranquility and modern sophistication, creating a comfortable retreat even amidst the cityscape. SPECIFICATIONS / TECHNICAL PROPERTIES: Whole area 230 square meters, barista counter 15.5 square meters, kitchen 20 square meters, storage 13 square meters, office 7.5 square meters, cafe 174 square meters, greenery 26 square meters. TAGS: Korea, Seoul, cafe, interior, coffee, wood, courtyard, oriental, 21gram, commercial, space RESEARCH ABSTRACT: Cafe Lusso, inspired by the name of French Romantic philosopher Jean-Jacques Rousseau, seeks to differentiate coffee and its culture through its spatial design. Situated in the modern and urban environment of Sangam-dong, Seoul, Lusso aims to provide natural relaxation and tranquility. By offering a relaxed and warm space, Lusso intends to redefine the meaning of coffee for busy urban dwellers. The Rousseau Sangam Project strives for de-urbanization amidst the buildings of Sangam-dong, creating a space that contrasts with the urban environment. The design actively incorporates natural materials such as stone, brick, wood, and steel, and includes small gardens to create a contrasting atmosphere to the large, reinforced concrete structures symbolic of modern architecture. These natural materials add warmth and stability to Lusso's space while maintaining an eco-friendly ambiance. Wood and brick, which embrace the passage of time, foster a cozy and comfortable environment, while stone and metal maintain a connection to nature while preserving a modern aesthetic. Small gardens placed between seating areas help to momentarily relieve the fatigue of city life, providing visual and psychological comfort. This spatial approach realizes Lusso's pursuit of 'harmony between nature and modernity,' deeply exploring the meaning of conversation and relaxation through coffee. CHALLENGE: In addressing technical challenges, we drew inspiration from the traditional Korean village entrance, specifically the Zelkova tree that always provided cool and comfortable shade. This concept influenced the design of curved partitions and indoor gardens. The curved partitions, a small but distinctive feature of Lusso, were crafted by bending steel to create a frame covered with fabric that softly diffuses light. Designing this involved meticulous planning, especially considering the need to fit the fabric over the steel frame without seams. For the indoor garden, considerable time was spent selecting landscaping plants that are easy to maintain indoors and complement the space. Cafe Lusso’s finishes are primarily divided into stone, brick, wood, and steel. These materials enhance the space’s character over time, with their natural and humanistic qualities. The careful combination of natural materials with steel adds lightness and practicality to the space, balancing modern sensibilities with a sense of openness and preventing any potential sense of confinement. The facade and counter feature wooden louvers that evoke an Eastern lattice feeling, subtly concealing the kitchen equipment while maintaining a gentle sense of openness. Wood was added to the window frames to extend the louver effect, creating a connection between the seating by the windows and the exterior. This design ensures a balance between openness to the outside and privacy from others. ADDED DATE: 2024-08-29 23:59:55 TEAM MEMBERS (2) : Design director: Seung-man Lee and Designer: Se-been Choi IMAGE CREDITS: Image #1-5: Photographer Sun-hyeok Jang, 2024 PATENTS/COPYRIGHTS: 21gram & coffee lusso |
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| Visit the following page to learn more: https://www.21-gram.kr/ | |||||
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NAME: 21Gram PROFILE: Design can be defined as a culture beyond seeking outward beauty, and this is something many people discuss and sympathize with, so it is not unfamiliar. 21GRAM, which is interested in culture, values the historical discoveries and humanities records of places and cultures, rather than design as an expression of concepts by past or present time divisions. 21GRAM is a design group that is interested in the culture felt by human touch rather than the form or concept of things, and grows with the opinions and discussions of people with various personalities. For 21GRAM, design is an eye that intersects our views, conversations, and aesthetic opinions. |
| AWARD DETAILS | |
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Lusso Cafe by 21 Gram Co, .ltd is Winner in Interior Space and Exhibition Design Category, 2024 - 2025.· Read the interview with designer 21 Gram Co,.Ltd. for design Lusso here.· Press Members: Login or Register to request an exclusive interview with 21 Gram Co,.Ltd.. · Click here to register inorder to view the profile and other works by 21 Gram Co,.Ltd.. |
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