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Michael Held Iced Hop Gin Packaging
Iced Hop Gin Packaging is Bronze Design Award winner in 2024 - 2025 Packaging Design Award Category.
Iced Hop Gin Packaging

The gin's flavor, created through a infusion of hop and peppermint, is reflected in its visual identity. A frozen hop cone paired with a staring owl captures the crisp, cool essence of the drink. The dominance of mint is echoed in the outer packaging through shades of blue and stylized ice flowers. This cold, clean theme continues in the frosted glass bottle, where a metallic label enhances the icy impression. Subtle frost patterns and snowflake accents are embossed on the surface, reinforcing the fresh theme. Each element supports the gin's refreshing character.

Iced Hop Gin Packaging
Michael Held Iced Hop Gin
Michael Held Packaging
Michael Held design
Michael Held design
Michael Held

Michael combines marketing skills with a profound design background and a deep passion for typography. What started as a hobby has become his daily work. He loves creating brands from the ground up—starting with logos and visual marks, then building a cohesive, strategic brand identity. His approach is holistic, connecting design, messaging, and business goals to create brands that not only look great but also deliver real value. He believes in thoughtful design that lasts and makes an impact

Michael Held

Michael is a freelance designer based in Nuremberg and specializes in corporate design and packaging. The client Fahner is a family-run fruit-growing farm in Franconian Switzerland. In their own private distillery, small quantities of liqueurs and spirits are produced by hand and sold exclusively locally. The resulting distillates are made exclusively from fruit grown on the southern slopes around the village. The ingredients used, such as hops and herbs, always reflect the strong connection to the region.