Iced Hop Gin Packaging by Michael Held |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Iced Hop Gin PRIMARY FUNCTION: Packaging INSPIRATION: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste. OPERATION / FLOW / INTERACTION: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character. PROJECT DURATION AND LOCATION: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging. The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience. SPECIFICATIONS / TECHNICAL PROPERTIES: 72 mm x 72 mm x 193 mm TAGS: Gin, Infused, iced, owl, hop, RESEARCH ABSTRACT: Not applicable CHALLENGE: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible. ADDED DATE: 2024-08-17 16:37:38 TEAM MEMBERS (1) : Michael Held IMAGE CREDITS: Images: Photographer tm studios visuelle medien GmbH, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Michael Held PROFILE: Michael is a freelance designer based in Nuremberg and specializes in corporate design and packaging. The client Fahner is a family-run fruit-growing farm in Franconian Switzerland. In their own private distillery, small quantities of liqueurs and spirits are produced by hand and sold exclusively locally. The resulting distillates are made exclusively from fruit grown on the southern slopes around the village. The ingredients used, such as hops and herbs, always reflect the strong connection to the region. |
| AWARD DETAILS | |
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Iced Hop Gin Packaging by Michael Held is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Michael Held for design Iced Hop Gin here.· Press Members: Login or Register to request an exclusive interview with Michael Held. · Click here to register inorder to view the profile and other works by Michael Held. |
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