The natural beauty and humanistic heritage of West Lake inspire this beer packaging design. It incorporates iconic sceneries such as Melting Snow at Broken Bridge, Three Ponds Mirroring the Moon, and the mid lake pavilion, serving as a window to showcase the cultural essence of West Lake. The design achieves a harmonious blend of classical and modern elements through the use of seal script in font design, the typography style of Song Dynasty calligraphy, and specialty printing. This imparts the beer with visual appeal and cultural significance that extends beyond its identity as a beverage.

Founded in 1993, China Resources Snow Breweries (China) Co., Ltd (CR Snow Breweries) is a nationwide professional beer company that brews and sells beer. Headquartered in Beijing, China, the company has a high-end brand matrix of "Chinese local brands + international brands ". From 2006 to 2014, the total sales volume of CR Snow Beer ranked the leading position in China's beer market for nine consecutive years. In 2013, the sales volume of Snow Beer single brand reached 10.62 million liters. In 2013, the total sales volume of China Resources Snow Beer reached 11.72 million liters. Become the first "double 10 million tons" enterprise in China's beer industry.

Founded in 1993, China Resources Snow Breweries (China) Co., Ltd (CR Snow Breweries) is a nationwide professional beer company that brews and sells beer. Headquartered in Beijing, China, the company has a high-end brand matrix of "Chinese local brands + international brands ".Since 2006, CR Snow has been ranked No. 1 in China's beer market in terms of total sales volume.