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BYHEALTH Co., Ltd. Easeye Brand and Packaging Design
Easeye Brand and Packaging Design is Silver Design Award winner in 2024 - 2025 Packaging Design Award Category.
Easeye Brand and Packaging Design

To overcome children's resistance to food resembling medicine, the designer chose a packaging with adorable animal images and a green bottle, integrating the label for a non medical aesthetic. This innovative packaging reduces children's psychological burden. The animals' bright eyes attract attention, clearly conveying the product's eye health benefits to kids. The professional and appealing design ensures user trust, making the product both child friendly and reliable.

Easeye Brand and Packaging Design
BYHEALTH Co., Ltd. Easeye
BYHEALTH Co., Ltd. Brand and Packaging Design
BYHEALTH Co., Ltd. design
BYHEALTH Co., Ltd. design
Creative Department of BYHEALTH Co., Ltd.

Established in 1995, BYHEALTH systematically introduced Vitamin & Dietary Supplements (VDS) into the indirect-selling field of the Chinese market in 2002. On December 15, 2010, BYHEALTH went public on ChiNext of Shenzhen Stock Exchange (SZSE). Since then, it has rapidly developed into the leading VDS brand, and industry benchmark, in China. Euromonitor data shows that in 2020, BYHEALTH topped China’s VDS industry with a market share of 10.3%. BYHEALTH has gradually developed into a global leader in the VDS industry.