Easeye Brand and Packaging Design by Byhealth Co., Ltd. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Easeye PRIMARY FUNCTION: Brand and Packaging Design INSPIRATION: Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents. OPERATION / FLOW / INTERACTION: The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience. PROJECT DURATION AND LOCATION: The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience. SPECIFICATIONS / TECHNICAL PROPERTIES: Length 50mm x width 50mm x height 107mm TAGS: Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design RESEARCH ABSTRACT: Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry. CHALLENGE: Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices. ADDED DATE: 2024-07-05 08:26:28 TEAM MEMBERS (6) : Darren , Guanru, Xiaohong, Kayee, Pure and Gaoda IMAGE CREDITS: Photo 1: Photographer Feng, Easeye, 2014 Video credits: Darren, Guanru, Kayee PATENTS/COPYRIGHTS: Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd. |
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| Visit the following page to learn more: https://www.by-health.com/product-tag-el |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Creative Department of BYHEALTH Co., Ltd. PROFILE: Established in 1995, BYHEALTH systematically introduced Vitamin & Dietary Supplements (VDS) into the indirect-selling field of the Chinese market in 2002. On December 15, 2010, BYHEALTH went public on ChiNext of Shenzhen Stock Exchange (SZSE). Since then, it has rapidly developed into the leading VDS brand, and industry benchmark, in China. Euromonitor data shows that in 2020, BYHEALTH topped China’s VDS industry with a market share of 10.3%. BYHEALTH has gradually developed into a global leader in the VDS industry. |
| AWARD DETAILS | |
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Easeye Brand and Packaging Design by Byhealth Co., Ltd is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Byhealth Co., Ltd. for design Easeye here.· Press Members: Login or Register to request an exclusive interview with Byhealth Co., Ltd.. · Click here to register inorder to view the profile and other works by Byhealth Co., Ltd.. |
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