The aim was to create a system with its own identity and originality. The signage and information system therefore has a clear design language and picks up on architectural elements of the new building. A colour concept facilitates orientation. It welcomes and informs students outside (car park, campus), guides them to the entrances and inside the buildings to the desired departments and facilities. The focus is on legibility, accessibility and recognition. A solution was developed that does not follow short-lived trends, but is durable in form and materiality.

Expert in creation and planning of wayfinding and orientation systems. architect and designer, graphics and archtecture, 2d and 3d design. Specialising in design of new wayfinding and orientation systems for airports, universities, offices and industrial buildings as well as touristic orientation- and information-systems such as the City of Straubing, Bavaria Germany and Grafenegg Palace Gardens, Austria.

With roughly 4,500 students, Ludwigshafen University of Business and Society is a medium-sized university of applied sciences integrated in the diverse, higher education landscape of the Rhine-Neckar metropolitan region. Standing out for its practical orientation, strength in research as well as its close regional and international links with institutions, partner universities, social organizations and companies, it offers students an excellent springboard for their professional development.