The design integrates the directional meanings of the Chinese characters for up and down into a visual language that transcends linguistic boundaries. By emphasizing intuitive functionality through concise and culturally embedded forms, the design communicates effectively across different user groups. Its clear structure, vibrant tone, and playful interaction reflect thoughtful attention to usability and visual storytelling. Through symbolic representation and minimal aesthetics, the design delivers a distinctive and engaging user experience.
Xingyue Deng is a visual designer, a member of the Hong Kong Designers Association (HKDA), and the founder of Chengdu Mifang Culture (Find Design Studio), a design studio based in Chengdu, China. Specializing in brand identity, packaging, editorial design, and visual communication, he has collaborated with clients across various industries, delivering creative solutions that blend strategic thinking with visual aesthetics. His work has been recognized with multiple international design awards, including the K-Design Award, DNA Paris Design Awards, and DFA Design for Asia Awards. Through his practice, he explores the intersection of creativity and functionality, contributing to the design industry by crafting meaningful visual narratives.
Easygo is a brand dedicated to elevator innovation, with a strong focus on addressing the needs of elderly individuals who encounter difficulties navigating stairs in older buildings throughout Asia, where retrofitting external elevators is often impractical. By designing and developing user-friendly, accessible solutions, Easygo aims to improve mobility and independence for individuals in buildings without elevators, offering a practical and scalable alternative to enhance quality of life. The brand prioritizes safety, efficiency, and accessibility in its products, ensuring that each solution is tailored to the unique needs of its target demographic. Easygo's innovations contribute to fostering inclusive communities and a more accessible built environment for all.