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In the heart of Isfahan, a city synonymous with Iranian artistry, a young Mohammad Meyzari was born into a family that cherished the essence of artistic expression. The city's vibrant cultural tapestry surrounded him, but his true artistic awakening wouldn't come until he turned 18. Growing up, Mohammad was immersed in a world where art was more than just aesthetics; it was a way of life. He watched as his family members celebrated creativity in all its forms. Yet, it wasn't until the age of 18 that Mohammad embarked on a personal journey of self-discovery that would ultimately lead him to unveil his own latent creative potential. As Mohammad delved into the depths of his being and observed the world around him, he unearthed a wellspring of untapped creativity. It was a pivotal moment that would set the course for his future. With newfound determination, he chose to follow his passion for design, enrolling in the university to study Interior Architecture. The years of academic pursuit were transformative for Mohammad. He honed his skills, delving deeper into the world of design, and nurtured his artistic sensibilities. His dedication culminated in the attainment of a bachelor's degree in Interior Architecture, a testament to his commitment and growing expertise. With his formal education complete, Mohammad was ready to embark on a new adventure. He founded ROCH, a brand that would come to represent a harmonious blend of art and design, underscored by a steadfast commitment to sustainability. For Mohammad, design was not just about aesthetics; it was an opportunity to make a positive impact on the world. ROCH's mission was clear – to revolutionize and promote innovative design concepts that prioritized the use of stable and durable materials, aligning with the urgent need to protect the planet. Mohammad's designs reflected his passion for sustainable practices, echoing his belief that design should not come at the cost of the environment. Over the years, Mohammad's dedication to design excellence and sustainability earned him a slew of prestigious awards. These accolades were not merely tokens of recognition; they were a testament to the unwavering commitment that Mohammad brought to his craft. In the world of design, Mohammad Meyzari became a name synonymous with creativity, innovation, and sustainability. His creations stood as a testament to the idea that art and design could be a force for positive change. His journey from a young enthusiast in Isfahan to an internationally acclaimed designer was a narrative of passion, perseverance, and the relentless pursuit of a vision. Today, as an official member of renowned design associations such as the World Design Consortium, International Association of Designers, and International Council of Creative Industries, Mohammad Meyzari's influence extends globally. His story serves as an inspiring narrative for aspiring designers worldwide, reminding them that creativity, when harnessed with purpose, has the power to reshape the future. Through ROCH, Mohammad Meyzari has not just created designs; he has crafted a legacy that stands as a beacon of hope for a sustainable and artistic world.