This font is a structural analysis based on the calligraphy of the famous ancient Chinese calligrapher Yan Zhenqing. Retaining the characteristics of horizontal light and vertical heavy strokes, adding calligraphy touch at the end of strokes such as curling, pressing, vertical hook, vertical curved hook, and oblique hook, making the font have a rounded and rich temperament. This font is suitable for application in packaging products with a cultural and contemporary atmosphere.

Zhaocheng He has been serving as the Creative Director of Meida Brand Design since 2014. Provide customers with services such as brand image design, product packaging design, cultural and creative design, and book and magazine design. With over 10 years of design experience, he is adept at exploring brand advantages from the perspective of consumers and exploring more possibilities with innovative design techniques. His design works have won over 80 professional awards both domestically and internationally, providing brand creative design services to over 300 enterprises and institutions.