Catvas is a new pet product that reshapes scratching from a destructive behavior into a creative process. It gives both people and cats the chance to co-create their living spaces together. The designed double layered fabric will be gradually presenting a unique painting like effect during cats’ scratching behavior. The replaced fabric scratching panel are no longer just discarded as wastes but acts like a memorial to record and preserve the cat's traces of its life in a more artistic way.

Zhenyang Yan, an award-winning product designer, excels in crafting products that merge aesthetics with functionality, enriching lives with profound experiences. His diverse expertise spans various design disciplines, enabling him to transcend the mere creation of attractive items. Yan is passionate about designing comprehensive experiences that positively impact humans and animals alike. His designs are distinguished by their eco-conscious impact, leaving a lasting imprint on the world. The use of sustainable materials, the assurance of commercial success, and a sprinkle of enchantment are the hallmarks of his design philosophy.

Livelyhood is a brand focusing on pet product creativity and innovation, founded in 2023 in Shanghai, with business involving pet daily products, pet furniture and pet services. Livelyhood is committed to building a new pet-friendly lifestyle through design innovation and technological development.