Catvas Cat Scratching Board by Livelyhood Ltd. |
Home > Winners > #159966 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Catvas PRIMARY FUNCTION: Cat Scratching Board INSPIRATION: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way. OPERATION / FLOW / INTERACTION: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home. PROJECT DURATION AND LOCATION: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai. |
PRODUCTION / REALIZATION TECHNOLOGY: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendl SPECIFICATIONS / TECHNICAL PROPERTIES: 300 mm x 430 mm x 370 mm TAGS: Cat Painting, Pet Product, Co-creation Across Species RESEARCH ABSTRACT: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board. For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables&qu CHALLENGE: - ADDED DATE: 2024-02-28 15:59:21 TEAM MEMBERS (3) : Mingye Wang, Xuyang Zhang and Xiaofang Li IMAGE CREDITS: Livelyhood Ltd., 2023. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Livelyhood PROFILE: Livelyhood is a brand focusing on pet product creativity and innovation, founded in 2023 in Shanghai, with business involving pet daily products, pet furniture and pet services. Livelyhood is committed to building a new pet-friendly lifestyle through design innovation and technological development. |
| AWARD DETAILS | |
 |
Catvas Cat Scratching Board by Livelyhood Ltd is Winner in Pet Care, Toys, Supplies and Products for Animals Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Livelyhood Ltd.. · Click here to register inorder to view the profile and other works by Livelyhood Ltd.. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Livelyhood Ltd's Pet Care Design?
You will most likely enjoy other award winning pet care design as well.
Click here to view more Award Winning Pet Care Design.
  |
 |
