After 27 years of growth, Cadila Healthcare Limited was seeking to evolve the corporate brand from a generic Indian pharmaceutical company to a global life sciences company known for its path breaking innovation. The new brand purpose emphasized a commitment to empower people with the freedom to live healthier and more fulfilled lives. The identity reflects their evolution, bringing together empathy and innovation, legacy and transformation. The transformation aimed to unify the brand architecture for a more cohesive presence, enhancing credibility and amplification across the Zydus portfolio

Founded in 1957 by Sir Terence Conran, Conran Design is Havas’ brand and design network. With studios in London, Paris, Mumbai and New York, its team of 250 strategists and creatives work across brand strategy, brand design, experience design and communications and engagement, using thoughtful design to inspire progress for their clients.

After a journey of growth spanning 27 years, Cadila Healthcare Limited was seeking to evolve the corporate brand in line with their ambitious growth plans - transforming from an Indian pharmaceutical company known for generics to a global life sciences company known for its path breaking innovation. The new brand purpose emphasized a commitment to empower people with the freedom to live healthier and more fulfilled lives. The identity reflects their evolution, bringing together empathy and innovation, legacy and transformation. The transformation also consisted of uniting the existing brand architecture to ensure it is more cohesive, with shared credibility and amplification across the Zydus portfolio.