Zydus Lifesciences Corporate Identity Refresh by Mayuri Nikumbh |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Zydus Lifesciences PRIMARY FUNCTION: Corporate Identity Refresh INSPIRATION: The inspiration behind this project stemmed from a deep-rooted commitment to revolutionize healthcare and empower individuals to lead healthier, more fulfilling lives. Motivated by the desire to transcend boundaries and make a meaningful impact, our team sought inspiration from the evolving landscape of global healthcare, the profound societal shifts catalyzed by the COVID-19 pandemic, and the inherent human need for compassion and innovation. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Our design embodies the essence of Zydus Group's transformative journey, seamlessly integrating empathy and innovation, legacy and transformation. The vibrant color palette, symbolizing purposeful care and dynamic innovation, sets it apart, reflecting the brand's evolution and commitment to nurturing health. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project commenced in February 2022 in Mumbai and concluded in October of the same year, also in Mumbai. Its exhibition was inaugurated at the Zydus office in Ahmedabad. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Innovation, Dedicated Science, Health, Empowering Lives, Empathy, Legacy, Care, Transformation RESEARCH ABSTRACT: This project engaged in exploratory research aimed at understanding stakeholder perceptions and evolving consumer demands within the healthcare sector. Through qualitative interviews, surveys, and market analysis, we delved into the shifting dynamics of healthcare consumption and the emerging role of pharmaceutical companies in societal well-being. Insights gleaned from this research informed strategic decision-making, guiding the repositioning of Zydus Group as a holistic healthcare provider CHALLENGE: The most significant challenge encountered during this design activity was navigating the intricate interplay of internal and external factors shaping the healthcare landscape. Internally, reconciling Zydus' rich legacy with its ambitious vision required careful deliberation and strategic alignment. Externally, navigating regulatory complexities, market dynamics, and technological advancements posed formidable obstacles. Overcoming these challenges demanded innovative thinking, collaborative problem-solving, and unwavering dedication to our vision of redefining healthcare paradigms for the betterment of society. ADDED DATE: 2024-02-28 13:15:02 TEAM MEMBERS (6) : Geet Nazir - Managing Partner, Mayuri Nikumbh- Head Of Design, Urja Khanna - Client Director, Almas Shafiq - Senior Strategist, Eheeta Gurung - Designer and Sreerag Praful - Designer IMAGE CREDITS: Image 1: Photographer Fizkes, 2019 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Zydus Lifesciences Limited PROFILE: After a journey of growth spanning 27 years, Cadila Healthcare Limited was seeking to evolve the corporate brand in line with their ambitious growth plans - transforming from an Indian pharmaceutical company known for generics to a global life sciences company known for its path breaking innovation. The new brand purpose emphasized a commitment to empower people with the freedom to live healthier and more fulfilled lives. The identity reflects their evolution, bringing together empathy and innovation, legacy and transformation. The transformation also consisted of uniting the existing brand architecture to ensure it is more cohesive, with shared credibility and amplification across the Zydus portfolio. |
| AWARD DETAILS | |
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Zydus Lifesciences Corporate Identity Refresh by Mayuri Nikumbh is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Read the interview with designer Mayuri Nikumbh for design Zydus Lifesciences here.· Press Members: Login or Register to request an exclusive interview with Mayuri Nikumbh. · Click here to register inorder to view the profile and other works by Mayuri Nikumbh. |
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