This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing heaven is round, earth is square, add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.
我是易思优品牌设计的创意总监。我 在简大强设计奖中荣获未来设计师奖 在过去的十年里,我一直致力于帮助 客户打造独特而有吸引力的品牌形象 从而增强他们在市场上的竞争力和影 力。我相信,好的设计来自于对生活 的广度和深度的探索,所以我坚持用 生活、观察生活的原则。
Easyou Brand Design was established in 2014 and is a company dedicated to original design, translating creativity into tangible productivity. With forward-looking insights into commercial art and extensive service experience, we provide comprehensive brand support to our clients. Through innovative design concepts and high-quality services, we assist clients in crafting unique and appealing brand images, thereby enhancing their competitiveness and influence in the market. Our expertise spans various professional fields, including spatial design, graphic design, packaging design, curation, and campus culture development. Whether it's brand positioning or market promotion, we offer professional solutions, navigating through confrontation, coordination, balance, and integration to ultimately achieve complete and distinctive design solutions.