This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing heaven is round, earth is square, add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.

I am the Creative Director of Easyou brand design. I was once honored with the Future Designer Award at the KAN TAI-KEUNG Design Award. Over the past decade, I have been dedicated to helping clients create unique and attractive brand images, thereby enhancing their competitiveness and influence in the market. I believe that good design comes from exploring the breadth and depth of life, so I adhere to the principle of living attentively and observing life.

Easyou Brand Design was established in 2014 and is a company dedicated to original design, translating creativity into tangible productivity. With forward-looking insights into commercial art and extensive service experience, we provide comprehensive brand support to our clients. Through innovative design concepts and high-quality services, we assist clients in crafting unique and appealing brand images, thereby enhancing their competitiveness and influence in the market. Our expertise spans various professional fields, including spatial design, graphic design, packaging design, curation, and campus culture development. Whether it's brand positioning or market promotion, we offer professional solutions, navigating through confrontation, coordination, balance, and integration to ultimately achieve complete and distinctive design solutions.