Inheritance Chinese Liquor Packaging by Easyou Design |
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| DESIGN NAME: Inheritance PRIMARY FUNCTION: Chinese Liquor Packaging INSPIRATION: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture. OPERATION / FLOW / INTERACTION: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping. PROJECT DURATION AND LOCATION: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle dimensions:95mmx95mm TAGS: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustratio RESEARCH ABSTRACT: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it. CHALLENGE: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers. ADDED DATE: 2024-02-17 12:29:56 TEAM MEMBERS (6) : Creative Director:Aura Lee, Design Director:Ohon, Designer:Hong Qiu, Yongqi Liu, Miln and Chasel IMAGE CREDITS: Easyou Design, 2023. |
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NAME: Easyou brand design PROFILE: Easyou Brand Design was established in 2014 and is a company dedicated to original design, translating creativity into tangible productivity. With forward-looking insights into commercial art and extensive service experience, we provide comprehensive brand support to our clients. Through innovative design concepts and high-quality services, we assist clients in crafting unique and appealing brand images, thereby enhancing their competitiveness and influence in the market. Our expertise spans various professional fields, including spatial design, graphic design, packaging design, curation, and campus culture development. Whether it's brand positioning or market promotion, we offer professional solutions, navigating through confrontation, coordination, balance, and integration to ultimately achieve complete and distinctive design solutions. |
| AWARD DETAILS | |
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Inheritance Chinese Liquor Packaging by Easyou Design is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Easyou Design. · Click here to register inorder to view the profile and other works by Easyou Design. |
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