The agency developed the brand proposition of Sweet victory, summing up the brand benefits perfectly. They crafted a language of triumph. From the strategic verbal identity and narrative, they crafted a playful visual identity, illustrated Grumpy Bums brand mascots and designed product packaging and digital assets. With the brand's core values of wholesomeness, togetherness and no-stress mess the agency developed packaging to be an engaging and fun experience by bringing families together through baking.

Depot Principal Director Angela Spindler demonstrated an affinity for the unboxing experience from an early age. She kept all of her childhood toys in their original packaging to have a full brand moment every time she decided to play. During her 38 years in the design business, she has notched up almost 75,000 hours of design across four countries: England, Germany, New Zealand and Australia. She founded Depot in 2002, and her meticulous commitment to excellence has never wavered. On top of a busy schedule of client work, Angela has managed to gain a Master’s Degree in design from the College of Fine Art, Sydney. She has guest lectured at design schools both here in Australia and Germany, and was a packaging design moderator for Wintec, New Zealand. For the past 5 years, she has been a Jury Member for the A’Design Awards, Como Italy. In 2022, she was awarded Designer of the Year by the International Association of Designers.

Beautifully crafted branding and packaging for the great and the good. At Depot, we help visionary brands and start-ups with goodness in their heart bring their ideas to fruition, responsibly. We do this with a philosophy we call Creative skill + Conscious will.® By combining decades of design experience with a steadfast commitment to solutions that reduce their environmental impact, we create packaging that is both successful and sustainable. Our focus is refined working in healthy food and drink, clean beauty and wellness.