The agency developed the brand proposition of Sweet victory, summing up the brand benefits perfectly. They crafted a language of triumph. From the strategic verbal identity and narrative, they crafted a playful visual identity, illustrated Grumpy Bums brand mascots and designed product packaging and digital assets. With the brand's core values of wholesomeness, togetherness and no-stress mess the agency developed packaging to be an engaging and fun experience by bringing families together through baking.

Beautifully crafted branding and packaging for the great and the good. At Depot, we help visionary brands and start-ups with goodness in their heart bring their ideas to fruition, responsibly. We do this with a philosophy we call Creative skill + Conscious will.® By combining decades of design experience with a steadfast commitment to solutions that reduce their environmental impact, we create packaging that is both successful and sustainable. Our focus is refined working in healthy food and drink, clean beauty and wellness.