Grumpy Bums Baking Kits for Kids by Angela Spindler

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DESIGN DETAILS
DESIGN NAME:
Grumpy Bums

PRIMARY FUNCTION:
Baking Kits for Kids

INSPIRATION:
Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation. Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The no-added-sugar kids’ treat that’s satisfyingly sweet. Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph. Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets

OPERATION / FLOW / INTERACTION:
The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.

PROJECT DURATION AND LOCATION:
The project started in July 2021 and was completed in January 2022 in Sydney Australia

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Box dimensions are as follows: 140 x 200 x 35MM

TAGS:
HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign

RESEARCH ABSTRACT:
Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly. We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.

CHALLENGE:
Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.

ADDED DATE:
2024-02-12 04:30:22

TEAM MEMBERS (2) :
Creative Director/Designer/Illustrator: Angela Spindler and

IMAGE CREDITS:
Angela Spindler, 2023.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Depot Creative

PROFILE:
Beautifully crafted branding and packaging for the great and the good. At Depot, we help visionary brands and start-ups with goodness in their heart bring their ideas to fruition, responsibly. We do this with a philosophy we call Creative skill + Conscious will.® By combining decades of design experience with a steadfast commitment to solutions that reduce their environmental impact, we create packaging that is both successful and sustainable. Our focus is refined working in healthy food and drink, clean beauty and wellness.



NOMINATION DETAILS

Grumpy Bums Baking Kits For Kids by Angela Spindler is a Nominee in Packaging Design Category.

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AWARD DETAILS

Grumpy Bums Baking Kits For Kids by Angela Spindler is Winner in Packaging Design Category, 2023 - 2024.



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COMMENTS
Giulia Esposito Comment #100232 on June 22, 2024, 2:52 am
Exploring the realm of packaging design, it is always a delight to encounter work that not only fulfills its functional purpose but also transcends it to create a truly engaging and delightful experience. The "Grumpy Bums" baking kits for kids is a testament to how design can bring families together, transforming baking from a simple task into a memorable adventure. The choice of charming illustrations that capture the imagination and the strategic narrative developed around the concept of "Sweet Victory" showcases a deep understanding of the target audience. Not only does this work cater to the desire for healthier options for children with its no-added-sugar approach, but it also cleverly incorporates a language of triumph and optimism that is sure to resonate with both kids and adults alike. The innovative approach to using a limited color palette and sustainable print methods further highlights the thoughtful consideration behind this project, addressing the challenges of working within budget constraints and low production volumes with creative solutions. It is evident that the team, led by the creative vision of Angela Spindler, has crafted not just a product, but an experience that fosters joy, creativity, and connection.
Chloe Turner Comment #100534 on June 22, 2024, 3:53 am
The recognition of "Grumpy Bums" Baking Kits for Kids with the A' Design Award in Packaging Design is a testament to the innovative and engaging approach taken in its creation. The packaging, adorned with charming illustrations of muffins, not only captures the essence of fun and family but also elevates the baking experience to an art form. It is inspiring to see how the design seamlessly blends aesthetics with functionality, making the act of baking an immersive experience that brings families together. The thoughtful consideration in making the packaging a powerful asset for brand campaigns while fostering lasting connections with consumers showcases a deep understanding of design's power to create meaningful experiences. This work stands as a remarkable example of how design can transform everyday activities into memorable journeys, and it is a credit to the creative vision behind it.
Elisabeth Clark Comment #101301 on June 22, 2024, 6:26 am
Angela Spindler's "Grumpy Bums" baking kits for kids stand as a beacon of creativity and innovation in packaging design, truly deserving of the A' Design Award in the Packaging Design category. By intertwining the wholesome message of 'Sweet Victory' with a vibrant visual and strategic verbal identity, Angela has not only created a product but a memorable experience that resonates deeply with families. The choice to focus on a no-added-sugar treat positions "Grumpy Bums" uniquely in the market, while the engaging illustrations and brand mascots serve to elevate the brand's visibility, making it not just a product but a delightful journey for both parents and children. It is the meticulous attention to detail, from the conceptualization of the brand's proposition to the execution of its visual identity, that marks this work as exemplary. Angela's ability to craft a narrative that is both engaging and educational, encouraging family bonding through the joy of baking, is commendable. This work is a testament to the power of thoughtful design in creating not just packaging, but stories that captivate and connect.
Adam Harris Comment #101858 on June 22, 2024, 8:18 am
The achievement of winning the A' Design Award for "Grumpy Bums" in the Packaging Design category is a testament to the exemplary creativity and innovation that has been brought to the forefront of design. It is truly inspiring to see how the baking kits for kids have been transformed into an engaging, sugar-free experience, encapsulating the essence of 'Sweet Victory'. The strategic development of a verbal and visual identity that not only communicates but also connects with its audience through endearing brand mascots and captivating packaging is commendable. The challenges of working with startup constraints have been navigated with exceptional skill, resulting in a product that not only promises a delightful experience but also fosters family connections. The dedication to creating a product that is both aesthetically pleasing and functionally enriching is evident, setting a high standard for packaging design. This work serves as a beacon of creativity, encouraging others in the design community to pursue innovation and excellence.
Mark Allen Comment #102520 on June 22, 2024, 10:30 am
The award-winning "Grumpy Bums" baking kits for kids, celebrated for its innovation and charm in the Packaging Design category of the A' Design Award, is a testament to the power of creative vision and strategic design. The project's success lies not only in its delightful visual identity, featuring endearing mascots and engaging packaging, but also in its commitment to promoting family bonding through the joy of baking without added sugar. The approach of creating a brand narrative around 'Sweet victory' brilliantly encapsulates the essence of the product, making it not just a treat, but a memorable experience for both kids and adults. Overcoming challenges such as budget constraints and production limitations with smart design choices, like the efficient use of spot colour and CMYK printing, exemplifies a remarkable blend of creativity and practicality. This work undoubtedly sets a high standard for innovation in packaging, making it a source of inspiration for designers and consumers alike. Congratulations on the well-deserved recognition.

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