For centuries, art and music have played pivotal roles in helping individuals navigate through conflicts and themes crucial to their behaviors, thoughts, and feelings. This project delves into the beneficial effects of punk culture on collective mental health. Drawing inspiration from the punk ethos of DIY, rebellion, and self-expression, it crafts a cohesive and interactive musical narrative using a robust visual vocabulary. This novel and inclusive approach paves the way for the burgeoning field of creative therapies in the contemporary landscape.
Graduated from the School of Visual Arts, majoring in Graphic design and Interaction, and is proficient in using Adobe Illustrator, Photoshop, Indesign, Effect , Figma and Wordpress etc. She works on helping brands build their overall identity planning and design. From 2017 to 2023, Kimmy Zhang worked as a media practitioner at GQ Magazine, Ruder finn and Publics Groupeļ¼ also worked with public brands all around the world such as HUAWEI, Porsche, La Mer, Estee Lauder, MAC, Bobbi Brown, Le Labo, Jo Malone and other brands in Digital media and B2B Advertising. Currently, she helps variety innovation brands to start up their marketing strategy in both Social Media Marketing and Visual Identity.
Crafting vibrant brand images, pioneering advertising campaigns, and bespoke digital user experiences. These are meticulously designed to resonate with the brand's unique value proposition and the specific profiles of target customers, thereby bolstering the marketing strategies. The goal is to foster sustainable growth for global brands through market-competitive creative solutions ranging from renowned global enterprises to burgeoning start-ups. Turn to encompass building brand marketing assets that span strategy, design, production, and innovation.