Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Help them better experience their own moments when opening imoment drinks, the important selling point of imoment is its commitment to presenting stunning, beautiful, and unforgettable moments in the low-alcohol series through design that compared to many similar products on the market. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.

NetEase Yanxuan is a lifestyle brand under NetEase that is favored by the new middle class in China. IDC Innovation Design Center the design team is that covers all categories (include home, clothing, shoes, food, beverages, personal care, pets, sports, travel and eletronic products) of research and design, focusing on cultural research and innovative design, achieving differentiation through people-oriented design and brand strategy. Relying on the power of design, creating value through design. Design services include brand design, packaging design, product design, and industrial design.

NetEase Yanxuan was officially launched in April 2016. It is a lifestyle brand under NetEase that is favored by the new middle class. It covers eight categories: home life, clothing and shoes, food and beverages, personal care and cleaning, mother and baby, sports and outdoors, digital appliances, and Yanxuan Global.