As an important brand of Ant Group, Ant Technology invests over 20 billion RMB each year in technological research and development. It is necessary to have a logo and visual identity with clear recognition and rich brand connotation. After the brand was launched, it gained high recognition from Ant Group, the brand owner, as well as positive reviews from the industry and communications field.

Associate Professor / Master's Supervisor, Zhejiang Gongshang University Responsibilities: Brand Design / Visual Design, etc. Mr. Zhao graduated with a master's degree from Tongji University. He currently works as the Design Director at Hangzhou Big Soundwave Culture Creative Co., Ltd., and has been engaged in brand and VI design for 18 years. He has served various brands including Alibaba Group, Ant Group, Zhejiang Natural Museum, Zhejiang Wuzhen Internet Conference, Louwailou, and has completed nearly 50 projects. He has won awards such as the Red Dot Award, IF Design Award, Hong Kong Global Design Award, and Hiiibrand Award.

Ant Group traces its roots back to Alipay, which was established in 2004 to create trust between online sellers and buyers. Over the years, Ant Group has grown to become one of the world's leading open Internet platforms. Through technological innovation, we support our partners in providing inclusive, convenient digital life and digital financial services to consumers and SMEs.