Ant Digital Brand Identity by Zhejiang Gongshang University |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ant Digital PRIMARY FUNCTION: Brand Identity INSPIRATION: Many small and micro businesses face the challenge of digital transformation in the new media environment. This design takes "a beam of light refracting infinite light" as its creative starting point. Under the help of Ant Technology's digital support, micro businesses as individual light spots that, are interconnected to unlock unlimited possibilities. The logo is constructed using the basic shapes of light diffusing and refracting in space, forming the initials "A" and "D" for ANT DIGITAL. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This artwork is a brand logo and visual system designed for the sub-brand "Ant Technology - ANT DIGITAL" of Ant Group. The design works meet the following requirements. 1.Embody a futuristic sense for the technology industry. 2.Convey the brand concept of "gathering small forces to achieve significant change." 3. Good scalability and application extension on digital platforms. It has garnered significant attention for the brand communication of the company. OPERATION / FLOW / INTERACTION: The design of the brand's visual graphics, based on the concept of refraction of light, also showcases its versatile application. The graphic variations across different mediums are well presented. For example, in print media of different sizes, the graphic can be freely and coherently adjusted according to the specifications. In dynamic media, both color and shape can undergo vivid transformations. PROJECT DURATION AND LOCATION: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Technology, light, future, dynamic, infinite RESEARCH ABSTRACT: Moreover, the design based on the concept of refraction of light also exhibits a great potential for graphic series extension. In the extended design of the visual system, various refractive shapes of light are organically developed. The blue gradient "digital light refraction" graphic has achieved favorable application effects in print media, spatial displays, and corporate gifts. For instance, the creative brand commemorative gift is formed by extending the "refraction of light" in three-dimensional space to create the letters A and D. CHALLENGE: The visual system design of Ant Technology has been implemented in more than thirty aspects, including office media, outdoor advertising, spatial orientation, brand gifts, and digital applications. It showcases the excellent extension possibilities of the brand's visual identity across various mediums. ADDED DATE: 2023-06-29 10:07:56 TEAM MEMBERS (1) : Designer: Kan Zhao IMAGE CREDITS: Zhejiang Gongshang University, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Ant Group PROFILE: Ant Group traces its roots back to Alipay, which was established in 2004 to create trust between online sellers and buyers. Over the years, Ant Group has grown to become one of the world's leading open Internet platforms. Through technological innovation, we support our partners in providing inclusive, convenient digital life and digital financial services to consumers and SMEs. |
| AWARD DETAILS | |
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Ant Digital Brand Identity by Zhejiang Gongshang University is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Zhejiang Gongshang University. · Click here to register inorder to view the profile and other works by Zhejiang Gongshang University. |
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