Arlo enlisted CMYK to help redesign the website so that the focus was on celebrating the lifestyle of an Arlo customer. CMYK's global design system centered around large images showcasing the hotel’s various public spaces, restaurants, and amenities. Additionally, CMYK used masking techniques to provide interactive rollovers and parallax scrolling to bring a playful tone to the overall aesthetic and user experience. CMYK also designed the site with a keen eye toward the mobile experience, reflective of the large percentage of site users looking to make reservations from their mobile devices.

Arlo Hotel Group is a modern hospitality brand focused on providing an ideal homebase for the urban explorers of the world—those seeking adventure, community, and a comfortable place to rest their heads at night.