Arlo Hotels Reinvented Digital Ecosystem by Chris Langer and Adam Scher |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Arlo Hotels PRIMARY FUNCTION: Reinvented Digital Ecosystem INSPIRATION: Our strategic recommendation was to design a multi-site backend system that held Arlo corporate and each of their individual hotel properties within a single content management system. This ensured visual consistency across all six sites while also streamlining workflows for their content management team, who benefited from being able to manage all company assets and messaging from a central location. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Arlo approached CMYK to help them reinvent their entire digital ecosystem, as their existing visual identity was outdated and did not reflect the company’s ethos or strongly represent them as an approachable mid-level option for the everyday traveler. And unlike their competitors, Arlo wanted to do something different. They enlisted our team to help redesign the website so that the focus was on celebrating the lifestyle of an Arlo customer. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Hotel, Hospitality, Digital Ecosystem, Website, Bookings RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2023-06-28 22:23:54 TEAM MEMBERS (1) : IMAGE CREDITS: Arlo Hotels/CMYK |
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| Visit the following page to learn more: https://bit.ly/3O3j145 | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Arlo Hotels PROFILE: Arlo Hotel Group is a modern hospitality brand focused on providing an ideal homebase for the urban explorers of the world—those seeking adventure, community, and a comfortable place to rest their heads at night. |
| AWARD DETAILS | |
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Arlo Hotels Reinvented Digital Ecosystem by Chris Langer and Adam Scher is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Read the interview with designer Chris Langer and Adam Scher for design Arlo Hotels here.· Press Members: Login or Register to request an exclusive interview with Chris Langer and Adam Scher. · Click here to register inorder to view the profile and other works by Chris Langer and Adam Scher. |
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