To cater to the improving aesthetic of the younger generation, Jiang Xiaobai needs to change the outdated aesthetic methods and concepts by upgrading and iteration. The upgraded Jiang Xiaobai is supposed to stimulate essential consumer demand. With the launch of the new Jiang Xiaobai packaging, the design team is seeking to reconstruct a new national high-alcohol liquor that is younger, cooler, vital, having more courageous expression and more attitude. They don't just create a container, but it also carries the desire to express the emotional value of the core consumers.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

Jiangxiaobai is a Chinese light-aroma baijiu brand that produces grain spirits with focus on the market of young adults.