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Sichuan ZhuoYue Cultural Creativity Development Co., Ltd Shede Spirit Oriental Wisdom Packaging
Shede Spirit Oriental Wisdom Packaging is Silver Design Award winner in 2023 - 2024 Packaging Design Award Category.
Shede Spirit Oriental Wisdom Packaging

This spirits gift box stands out with the integration of Weiqi culture and the playability of Weiqi game. The spirits bottles and Weiqi stone bowls mimic black and white Weiqi stones and are placed crisscross, visually conveying the Oriental wisdom flowing in Weiqi, namely an opposite but unified relationship between abnegation and obtainment. This dialectical nexus aligns with the dynamic equilibrium people strive for. As a synthesis of the brand connotation and the spiritual core of Weiqi, this packaging offers a culturally rich and playful experience for users during spirits savoring.

Shede Spirit Oriental Wisdom Packaging
Sichuan ZhuoYue Cultural Creativity Development Co., Ltd Shede Spirit Oriental Wisdom
Sichuan ZhuoYue Cultural Creativity Development Co., Ltd Packaging
Sichuan ZhuoYue Cultural Creativity Development Co., Ltd design
Sichuan ZhuoYue Cultural Creativity Development Co., Ltd design
Sichuan ZhuoYue Cultural Creativity Development Co., Ltd

The company is based on the liquor industry, specializing in the research and development of cultural and creative products, for the wine enterprises and wine merchants to provide cultural resources and product design and development of the whole process services of the company Wang Songbai is the chief designer of the company, with nearly 20 years of experience in wine packaging design, service brands including Moutai, Wuliangye, Luzhou Laojiao, Shui Jingfang and other domestic first-line brands

Shede Spirits Co., Ltd

Shede Spirits is one of the "Chinese Famous Wine" enterprises and the "Six Golden Flowers" of Sichuan Wine, and is also the winner of the National Quality Award and the third listed company in China's liquor industry, with two well-known liquor brands, "Tuo Brand" and "Shede". The distillery was officially established in 1940, and the brand history can be traced back to the Tang Dynasty, and has developed into three core advantages of "old wine + ecology + culture". The advantages of old wine are reflected in the thousand-year inheritance of winemaking history, following the old cellar pool, old distillery lees and other brewing techniques, and the amount of old wine stored in the altar is leading in the industry; The ecological advantage is reflected in the creation of an ecological winemaking industry chain and an ecological winery covering an area of 6.5 square kilometers; the cultural advantage lies in the fact that the word "willing" condenses the essence of Chinese wisdom and has always been committed to spreading Chinese culture.