Made exclusively for Lidl, as a Christmas Limited Edition, AS created the packaging for 1.5lt wine-in-box semi-dry wine, for the client The Wine Barrel. The container was designed to resemble a handbag, with the addition of golden elements to evoke a festive mood and give a sense of luxury. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.

Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.