The Wine Bag Packaging by Antonia Skaraki |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Wine Bag PRIMARY FUNCTION: Packaging INSPIRATION: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design. OPERATION / FLOW / INTERACTION: Product was distributed in all Lidl supermarkets throughout Greece. PROJECT DURATION AND LOCATION: The project started in September 10 2022 in Athens Greece and finished in October 13 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The package is a bag in box for wine. The outside is paperback. SPECIFICATIONS / TECHNICAL PROPERTIES: Paper Box Width 250mm x Depth 100mm x Height 185mm TAGS: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine RESEARCH ABSTRACT: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink. CHALLENGE: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category. ADDED DATE: 2023-06-07 13:01:50 TEAM MEMBERS (1) : creative director: Antonia Skaraki and art director: Andreas Deskas IMAGE CREDITS: Antonia Skaraki, 2023. |
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| Visit the following page to learn more: https://www.antoniaskaraki.com/the-wine- |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: The Wine Bag PROFILE: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”. |
| AWARD DETAILS | |
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The Wine Bag Packaging by Antonia Skaraki is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Antonia Skaraki. · Click here to register inorder to view the profile and other works by Antonia Skaraki. |
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