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WEIWEI ZHANG Ranger Visual Identity
Ranger Visual Identity is Iron Design Award winner in 2022 - 2023 Graphics, Illustration and Visual Communication Design Award Category.
Ranger Visual Identity

The design compares hotel visitors to rangers. In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact so that every traveler can experience the Ranger. Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.

Ranger Visual Identity
WEIWEI ZHANG Ranger
WEIWEI ZHANG Visual Identity
WEIWEI ZHANG design
WEIWEI ZHANG design
WEIWEI ZHANG

Zhang Weiwei is the dean of the Product Design of Changshu Institute of Technology, He takes senior member of the China Digital Art Design Expert Committee and the member of Design Teaching Steering Committee of Yunnan ProvinceIn China. In the past few years, he had won 3 Red-dot Awards personally. Guiding students to win more than 30 awards in international and domestic professional competitions.

Yunnan Tech & Besiness University

Yunnan Technology and Business University (YTBU)is a first private-run university fully accredited by the PRC Ministry of Education. Located in Kunming city in the southwestern province of Yunnan. The University boasts a beautifully landscaped campus of around two hundred acres.