Ranger Visual Identity by Zhang Weiwei |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ranger PRIMARY FUNCTION: Visual Identity INSPIRATION: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel. OPERATION / FLOW / INTERACTION: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious. PROJECT DURATION AND LOCATION: The project started in May 2022 in Kunming and finished in July 2022 in Kunming FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The product mainly adopts laser hot stamping process. SPECIFICATIONS / TECHNICAL PROPERTIES: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes. TAGS: Ranger, Hotel, Visual Identity, Young man, Traveller RESEARCH ABSTRACT: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system. CHALLENGE: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger. ADDED DATE: 2023-03-21 13:39:53 TEAM MEMBERS (1) : IMAGE CREDITS: Zhang Weiwei, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Yunnan Tech & Besiness University PROFILE: Yunnan Technology and Business University (YTBU)is a first private-run university fully accredited by the PRC Ministry of Education. Located in Kunming city in the southwestern province of Yunnan. The University boasts a beautifully landscaped campus of around two hundred acres. |
| AWARD DETAILS | |
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Ranger Visual Identity by Zhang Weiwei is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Zhang Weiwei. · Click here to register inorder to view the profile and other works by Zhang Weiwei. |
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