GM11A is a multi-capsule coffee machine, compatible with ground coffee as well. Mainly intended for small offices and kitchens, it has a double spout for coffee and a steam pipe for milk frothing. GM11A has an international look but it is still recognizably Italian in execution and finish. Geometric and simple volumes get along with the details that reveal an Italian soul. The touch interface gives a final feeling of modern technology on a traditional product.

Segno Inverso is an Italian research, strategy, innovation, and design firm with a 10-year experience professionals. The team consists of accomplished international freelance strategists, designers, researchers, engineers and business professionals who work collaboratively, synergistically and effectively. The team can achieve highly specialized results thanks to abilities of single freelance that we hire on specific brief. We think it is the teamwork with a good supervision that permits to achieve highest results. Moreover they think a flexible organization can be succesfull between the need of a good design and the budget limits. The purpose of their activity is offering a complete range of services from product design to brand communication, thanks to different experiences and skills.

Segnoinverso is part of TD shanghai and Ikkodesign group of design agency with same owner. Designers from different countries and cultures works together and explore the users needs and the markets inquiry to achieve the best product design.