In order to convey the history and culture of the 20th anniversary of College of Arts Northeastern University to the society, the unique inspiration of the logo comes from the number 20, windmills, flowers and streamers of the birthday, celebrating the achievements of the Academy's development, and alumni at home and abroad celebrate birthday with their alma mater. Simple and lively signs are used in souvenirs and printed materials, which are carriers for transmitting culture, highlighting visual tension and artistic effects, and have memorial significance and cultural value.

Northeastern University (NEU) was founded on April 26, 1923.Northeast University is one of the key universities of "double first-class", "985 Project" and "211 Project" in China. In its history of over 90 years, the university has formed its unique spirit: “Striving constantly for improvement and behaving in conformity with truth”.The university is situated in Shenyang, the central city of the Northeastern China, and it also has a campus in Qinhuangdao City, Hebei Province. The university occupies a total area of 2,550,000 square meters, of which the architectural area amounts to 1,680,000 square meters. It has 4,538 faculty members, among whom 2,711 are full-time teachers. Sticking to the principle of “cultivating outstanding personnel” and the path of “innovation, distinctiveness and openness”, NEU will stride forward unremittingly to build itself into a world-class university with Chinese characteristics, playing a leading role in the new industrialization progress in China.