20th Anniversary Logo by Huo Kai

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DESIGN DETAILS
DESIGN NAME:
20th Anniversary

PRIMARY FUNCTION:
Logo

INSPIRATION:
The inspiration of the work comes from the beautiful blooming of flowers watered by black water. The windmill of the Academy of Arts is continuously rotating and developing. The four majors of the Academy of Arts are advancing side by side, and the ribbon is dancing a beautiful tomorrow, celebrating the 20th anniversary of the founding of the Academy of Arts of Northeast University.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is a logo to celebrate the 20th anniversary of the founding of College of Arts. What is different is that the design is important to integrate into the leapfrog concept of the Academy and compete with the development of various majors. It will be used during the 20th anniversary of the college and celebrate the college's birthday with alumni at home and abroad.

OPERATION / FLOW / INTERACTION:
In order to celebrate the 20th anniversary of College of Arts, the works were used in print, souvenirs, etc. Through close contact between people and signs, the works can make people feel the festive atmosphere of the festival.

PROJECT DURATION AND LOCATION:
The project starts in January 2021 and ends in February 2021 in Shenyang, China

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The logo adopts four-color printing technology, bronzing technology, indentation technology, etc., and is widely used in printing documents. The works are also printed in cultural and creative products to spread the festivities of the festival.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Logo Data size: 800mm (H) x 800mm (W), 300dpi, cmyk. Packing Data size: 420mm (H) x 300mm (W). Notebook Data size: 291mm (H) x213mm (W).

TAGS:
Logo, Art, Celebration, Print, Cultural creativity, Graphic design

RESEARCH ABSTRACT:
It is a visual art design to celebrate the anniversary of the college. The purpose is to unite and let alumni at home and abroad celebrate the important birthday of their alma mater. The publicity method is to mail to alumni through souvenirs, printed materials and other publicity media, which has memorial significance and cultural value.

CHALLENGE:
The difficulty of this project design lies in the unity of creativity and artistic beauty of the 20th anniversary. The emotion, appeal and artistic communication effect of works on people are very important.

ADDED DATE:
2023-03-04 08:09:50

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1 : Creator Huo Kai, Gao He, 2021.
Image #2 : Photographer Gao He, 2021.
Image #3 : Photographer Gao He, 2021.
Image #4 : Photographer Huo Kai, 2021.
Image #5 : Photographer Huo Kai, 2021.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Northeastern University of China

PROFILE:
Northeastern University (NEU) was founded on April 26, 1923.Northeast University is one of the key universities of "double first-class", "985 Project" and "211 Project" in China. In its history of over 90 years, the university has formed its unique spirit: “Striving constantly for improvement and behaving in conformity with truth”.The university is situated in Shenyang, the central city of the Northeastern China, and it also has a campus in Qinhuangdao City, Hebei Province. The university occupies a total area of 2,550,000 square meters, of which the architectural area amounts to 1,680,000 square meters. It has 4,538 faculty members, among whom 2,711 are full-time teachers. Sticking to the principle of “cultivating outstanding personnel” and the path of “innovation, distinctiveness and openness”, NEU will stride forward unremittingly to build itself into a world-class university with Chinese characteristics, playing a leading role in the new industrialization progress in China.



NOMINATION DETAILS

20th Anniversary Logo by Huo Kai is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

20th Anniversary Logo by Huo Kai is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.



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