Mocktail drink is a type of non-alcoholic drink that is produced for people who do not drink alcohol at parties. This is a kind of fancy fruit flavored drink that is usually used in parties, coffee shops, etc. Images of stylized animals are used to differentiate the design from other competitors. They were drawn by hand in a modern style to attract more attention on the shelf. High contrast colours are used. First, the labels were designed, then its cardboard box. The cardboard box is made to carry the bottle easier and even giving as a gift.
He is a graphic designer in Iran. He was born in 1977 in the north of Iran. He started his activity in this field in 2002 when he was a student. He currently works with companies as a lecturer, designer and packaging consultant. He has been an official member of the Iranian Graphic Designer's Society since 2011. In 2009, he set up his own studio in Tehran. It has won many awards in the packaging section "Basteha festival" in Iran, including the first place in the biennial of packaging in 2020 and 2022. His designs are generally modern and minimal. In most of his works, there is hand drawing, because of his ability to draw by hand, he often designs his own works and pays special attention to details.
In 1981 Shams group established their first plant, Sarouneh in Urmia to produce concentrates, purees and fruit juices. Shams group expanded their activities and the business entered the global markets. In 2001 Shadlee was born in Orum Narin plant (the third company of Shams group) to produce juices with different flavors and launched in 2005 in Tetra Prisma packaging. To carry out its mission, it uses organic fruits that are planted and harvested on farms without any crops, Pesticides and chemicals. Shadlee has an organic certification from the British Soil Association as well as the German Kiwa BCS. Production of organic fruit juices and concentrates in 2006. It also produces the first cocktail in Iran with popular flavors and now has a variety of juices, syrups and cocktails.