Animate was designed to cater to cats' curious nature and love for exploration, which is reflected in the brand's packaging. The macaron-colored packaging is not only visually appealing but the content is also made from natural ingredients that promote a cat's overall health and well-being. The use of bold and vivid color illustrations makes Animate packaging unique, setting it apart from other cat food products that typically feature photos of cats. It can easily identify buyers with the right formula for their cats, as well as the appropriate needs for their cats.

At BLUEBAY, providing high-quality content is a top priority. The company has a team of nutritionists and veterinarians who oversee ingredient selection and production flow, ensuring top-quality products. The company takes pride in collecting ingredients from local farms and eco-friendly poultry and fish sources to freshly prepare kibble on a monthly basis, providing pets with the best possible nutrition. BLUEBAY's commitment to quality is reflected in its ingredient choices. Hsiao-Jou is a nature and animal lover who draws inspiration from the world around her. With a thoughtful and contemplative personality, she tends to be introverted, yet an excellent team player. As a graphic designer at BLUEBAY, she has a keen eye for identifying product design needs, allowing her to take charge and give liveliness to Animate Packaging with great accomplishment.

In 2006, Blue Bay's first dog food formula was launched, the Hypoallergenic Dry Dog Food. It’s specially made for skin and coat care, and made from local fresh ingredients. With the help of professionals, the Made in Taiwan pet food became a competitive brand with the imported brands. We worked hard and continuously on developing various formulas in the following years, and we have received feedback from our customers. Today, Blue Bay is a reassuring and high-quality local brand for pet owners.