Animate was designed to cater to cats' curious nature and love for exploration, which is reflected in the brand's packaging. The macaron-colored packaging is not only visually appealing but the content is also made from natural ingredients that promote a cat's overall health and well-being. The use of bold and vivid color illustrations makes Animate packaging unique, setting it apart from other cat food products that typically feature photos of cats. It can easily identify buyers with the right formula for their cats, as well as the appropriate needs for their cats.

In 2006, Blue Bay's first dog food formula was launched, the Hypoallergenic Dry Dog Food. It’s specially made for skin and coat care, and made from local fresh ingredients. With the help of professionals, the Made in Taiwan pet food became a competitive brand with the imported brands. We worked hard and continuously on developing various formulas in the following years, and we have received feedback from our customers. Today, Blue Bay is a reassuring and high-quality local brand for pet owners.