Animate Packaging by Hsiaojou Huang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Animate PRIMARY FUNCTION: Packaging INSPIRATION: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs. OPERATION / FLOW / INTERACTION: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice. PROJECT DURATION AND LOCATION: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag. SPECIFICATIONS / TECHNICAL PROPERTIES: 400g / 170mm*250mm*38mm 1.5kg / 240mm*330mm*90mm 4.5kg / 270mm*460mm*120mm TAGS: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food RESEARCH ABSTRACT: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula. CHALLENGE: Due to the color different principles performed between screens and print out, we took time on selecting the colors. ADDED DATE: 2023-02-25 13:00:36 TEAM MEMBERS (1) : IMAGE CREDITS: Yin Bao Pet Health Enterprise Co., Ltd./ Lucky Chihao photography studio/ Ponde, Pocky, Poppy and Gummy PATENTS/COPYRIGHTS: Yin Bao Pet Health Enterprise Co., Ltd. |
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| Visit the following page to learn more: https://www.bluebaypetfood.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Yin Bao Pet Health Enterprise Co., Ltd. PROFILE: In 2006, Blue Bay's first dog food formula was launched, the Hypoallergenic Dry Dog Food. It’s specially made for skin and coat care, and made from local fresh ingredients. With the help of professionals, the Made in Taiwan pet food became a competitive brand with the imported brands. We worked hard and continuously on developing various formulas in the following years, and we have received feedback from our customers. Today, Blue Bay is a reassuring and high-quality local brand for pet owners. |
| AWARD DETAILS | |
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Animate Packaging by Hsiaojou Huang is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Hsiaojou Huang. · Click here to register inorder to view the profile and other works by Hsiaojou Huang. |
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