Jonathan was inspired by the name and essence of the company Evoluwe to create the branding. In symbology, geometric shapes were used to create a minimalist symbol. The first element, a square, represents the moment when Evoluwe's consultancy understands its client's needs for process improvement. The second element shows a shape that has transformed compared to the first, with one corner already rounded, representing the beginning of the transformation. The final element features the same shape with two rounded corners, symbolizing the evolution of a process within a company.

Evoluwe is a customer experience and design thinking company that helps businesses create exceptional experiences for their customers. They believe that by focusing on the needs, wants, and desires of their customers, businesses can create products and services that are truly valuable and useful. Evoluwe's team of experts uses design thinking principles to understand the customer journey, identify pain points, and develop solutions that improve the overall customer experience. They offer a range of services, including user research, user experience design, prototyping, and testing. Their approach is data-driven, collaborative, and iterative, ensuring that their clients achieve tangible results that lead to increased customer satisfaction and loyalty. Evoluwe is committed to delivering excellence and helping its clients achieve their business goals by putting the customer at the center of everything they do.