New World's brand personality is best defined by The Artisanal Movement, a cultural vision, a philosophy for living. In the age of machines, NW want to celebrate something more human and kindle the artisan spirit in us. Through Collect, Connect, Collide, The Artisanal Movement becomes an incubator for ideas, and a channel for audiences to experience them.

Founded in 1970, New World Development Company Limited ( "the Group", Hong Kong stock code: 00017) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A premium brand infused with a unique personality, New World Group’s core business areas include investment in property and property development, and investment in and/or operation of roads, construction, insurance, hotels and other strategic businesses. Its operations in Greater China, especially the Greater Bay Area, had a total asset value of approximately HK$635.9 billion as at 30 June 2022. The Group's two listed companies are NWS Holdings Limited and New World Department Store China Limited. New World China Land Limited is wholly owned by the Group.