Townclub Private Clubhouse by New World Development |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Townclub PRIMARY FUNCTION: Private Clubhouse INSPIRATION: At the peak of its rapidly rising successes at the turn of the 1980s, New World Development established its headquarters at this very address of 18 Queen’s Road Central, which the group has called home for four decades and counting. Just as Town Club aspires to be a place for you and your closest circles to go home and celebrate your daily wins. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Since 2016, Hong Kong Golf and Tennis Academy patrons have enjoyed unparalleled private getaways in the Sai Kung countryside, immersing in rest, relaxation and recreation for the whole family. Now, Hong Kong urbanites eager for more from the HKGTA stamp of greatness can find it closer to home and discover the same promise of exclusivity, intimacy and unending surprises in the very beating heart of the city. OPERATION / FLOW / INTERACTION: This project is cooperated by HKGTA and NWD PROJECT DURATION AND LOCATION: The project started in October 2021 in Hong Kong and finished in October 2022, and was opened in November 2022. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Townclub inherited the unique Moroccan touch of its country club yet extends its care about sustainability expressed in design and use of materials throughout the space. Shadows of the pedant light & wall scones in Gable roof juxtapose with the timber flooring (inspired by classic parquetry in Bordeaux pattern utilizing over 25,000 pieces of reclaimed wood) opens the exquisite journey of patrons. Shadows of the pedant light & wall scones in Gable roof juxtapose with the timber flooring (inspired by classic parquetry in Bordeaux pattern utilizing over 25,000 pieces of reclaimed wood) opens the exquisite journey of patrons. The bespoke chandelier in reception comprising 488 mini logs installed in in-situ by joiners celebrating the reflection of an "inverted forest" where mother nature provides clean air and natural nutrients for the body and soul. SPECIFICATIONS / TECHNICAL PROPERTIES: Total 15000sq.ft TAGS: Townclub, GTA, NWD, Strategic Design Department RESEARCH ABSTRACT: At the peak of its rapidly rising successes at the turn of the 1980s, New World Development established its headquarters at this very address of 18 Queen’s Road Central which the group has called home for four decades and counting. Just as Town Club aspires to be a place for you and your closest circles to go home and celebrate your daily wins. CHALLENGE: The most important challenge is to design a clubhouse with a full specification kitchen in a high floor of historical commercial building. ADDED DATE: 2023-02-24 12:28:41 TEAM MEMBERS (2) : Creative Director: Strategic Design Department (New World Development Limited) and Design Partner: Laud Design Studio IMAGE CREDITS: Hong Kong Golf & Tennis Academy Management Co.Ltd. PATENTS/COPYRIGHTS: Hong Kong Golf & Tennis Academy Management Co.Ltd. |
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| Visit the following page to learn more: https://m.facebook.com/hkgta.townclub/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: New World Development Company Limited PROFILE: Founded in 1970, New World Development Company Limited ( "the Group", Hong Kong stock code: 00017) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A premium brand infused with a unique personality, New World Group’s core business areas include investment in property and property development, and investment in and/or operation of roads, construction, insurance, hotels and other strategic businesses. Its operations in Greater China, especially the Greater Bay Area, had a total asset value of approximately HK$635.9 billion as at 30 June 2022. The Group's two listed companies are NWS Holdings Limited and New World Department Store China Limited. New World China Land Limited is wholly owned by the Group. |
| AWARD DETAILS | |
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Townclub Private Clubhouse by New World Development is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.· Read the interview with designer New World Development for design Townclub here.· Press Members: Login or Register to request an exclusive interview with New World Development. · Click here to register inorder to view the profile and other works by New World Development. |
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