It's a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language. Also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user's routine, and not only to occasional use in sports.

The team leaders are acting more than 15 years in several areas of the design. Consulting and collaborating in different countries and abroad for global companies as Midea Appliances, Electrolux AB, Whirlpool Corp, Sundown Motors, Buscar Motors, Philippe Starck Studio, DA Milan Innovation Centre and others. Currently they are responsible part of the global design to Midea Appliances. With firms where the team has collaborated, won several awards and mentions of design, highlighting the Internationals IF, Red Dot, Good Design, Idea, Plus X, and others national awards, including MCB (most important design award in Brazil) and Objeto Brazil (most important design award in Latin America). The team has approximately 40 patents including innovation and ID records into Brazilian authorities (INPI) and international bodies and launch products in several countries around the world, including markets as China, Japan, USA, Mexico, Brazil, Italy, Sweden, Germany and others. ________________________________________________ Valkiria Pedri Fialkowki: she is an industrial designer with large experience in Innovation and automotive Industry. She is a PhD candidate and master in design (UFPR, Brazil) with focus at research in innovation, prospective research and design management and she has a MBA in Marketing (Fundação Getulio Vargas, Brazil). She has a great experience leading designers and multidisciplinary teams in order manage projects properly. She uses the design-based approach to help organizations to grow with a positive impact on business and people. _________________________________________________ Daniel Kröker: he is an industrial designer with large experience in appliances and creativity methods. He has master degree from Domus Academy (Milan, Italy) with focus at research to create strong and contemporary concepts. Through the method, Daniel is able to lead people and can identify innovation and new ways to serve and support people by uncovering latent needs, behaviours and desires.

We are delighted to introduce a brand-new beach tennis brand to the world! Our mission is to make beach tennis accessible to everyone and to create a fun and affordable way to enjoy the sport. Our new beach tennis rackets are designed with the latest technologies, ensuring a perfect balance between control and power. Our rackets are constructed from lightweight yet durable materials that provide optimal performance and strength. Our strings are designed to provide the perfect amount of spin and control, allowing for more accurate and powerful shots.